Toronto Maple Leafs Unveil New Logo
By: Aaron Greenfield
At the conclusion of episode 5 of The Leaf: Blueprint, a mini series created by the Maple Leafs to give fans an inside look at the rebuild process, the team unveiled their new logo which they will wear in their centennial 2017 season and beyond.
The Maple Leafs have unveiled their new logo. #TMLtalk
— Toronto Maple Leafs (@MapleLeafs) February 3, 2016
Leafs President Brendan Shanahan revealed the logo to the Leafs players a few weeks before the episode aired to give them the first look and explained the reasoning behind the change.
We used to be called the Toronto Arenas, then we became the Toronto St. Pats. Conn Smythe fought in World War I and he said ‘I want my hockey team to have the badge that the brave men and women that fought with me in World War I wore for Canada.’ We didn’t hire a marketing firm, we talked with hockey people and we went back to what we think is the very first Leafs dynasty. It only made sense to go back to what the maple leaf was originally intended.
Here’s a more in-depth breakdown of the logo itself.
— Chris Creamer (@sportslogosnet) February 3, 2016
The reaction on social media was mostly positive which proves that the hours spent planning and designing concepts paid off. For something as large-scale as changing the logo of one of the most profitable and recognizable teams with one of the largest fan bases and richest history, it was important they hit on the logo.
The next step is planning how it will look on the jersey. Adidas has the rights and they are planning on some subtle design changes to jersey layout. Here’s a quick concept I made using the current layout (including the throwback off-white tint).
What do you think of the new logo?